March 31st, 2010

Helen

Kitty Makes the Hero's Journey

This is the most fantastic commercial I have ever seen:



And this is the most awesome analysis of a commercial I have ever read. Thanks to roya_spirit for the links.

Writers, take heed! If you were enchanted and moved by this advertisement for a stupid brand of cat food, you have experienced the power of Joseph Campbell's Hero's Journey. Now imagine how you can grab hold of a reader by applying this plot structure to your writing.

Chris